Why skipping employer branding now will cost you later
When you’re hiring under pressure (or struggling to hire at all) employer branding can feel like a “nice to have,” not a “must-do.”
Between managing urgent staffing...
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employer branding
Behind the scenes: Gray TV shares talent attraction strategy
We’re glamming up social recruiting in the Lights, Camera, Recruitment! episode recap of CareerArc’s Social Recruiting LIVE Talent Attraction Strategies Series. TL;DR–or watch in this case–Jennifer Dale, Vice President of Recruiting at Gray Television, delves into how Gray TV utilizes CareerArc, scaling their talent acquisition through automated social recruiting while maintaining authenticity in their messaging.
Platforms to prioritize for employer brand promotion
You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content.
The top 10 recruitment marketing benefits
If you are an HR professional who is in the business of recruiting top talent, you’re also a marketer—whether you identify as one or not. It’s truer today than ever before that recruitment and marketing go hand in hand. With so much competition in the hiring market, niche opportunities, and fastidious job seekers, as a recruiter, you need to identify what makes your company special and market that message to candidates in an authentic and attractive way.
Top 7 strategies to attract high-value, hard-to-find talent in a recession
The coronavirus pandemic has prompted massive layoffs which have sent millions of people back into the job market. In under a month, U.S. unemployment claims reached 26 million, effectively erasing all job gains since the 2008 Great Recession and likely signaling the start of a new historic recession.
16 employer branding best practices to adopt now
Landing top talent is and will always be a top priority for recruiters and HR managers. In order to be competitive, companies need to look for ways to stand out as preferred employers—that’s where employer branding comes in.
7 companies share the qualities that make them a “Best Place to Work” (before and during COVID-19)
On March 22, we were ready to hit “publish” on a piece about the standout qualities of the top 20 companies on Glassdoor’s list. However, as the HR landscape suddenly changed, we decided to reach back out to these top employee-driven companies to see how each has responded to the coronavirus crisis and how they are carrying forward their employer brand values in the midst of a pandemic.
How Bob’s Discount Furniture Uses CareerArc for High Volume Recruiting
CAREERARC REVIEWS: BOB’S DISCOUNT FURNITURE
As one of the fastest-growing furniture retailers in the U.S., Bob’s Discount Furniture often has a high volume of open...
Corporate brand vs employer brand: Learn the difference
Having trust in a brand is a critical factor for both individual consumers and business customers when they consider making a purchase. In fact, according to the 2019 Edelman Trust Barometer, 81% consider brand trust a deal-breaker for buying decisions. That’s why branding is such a key consideration when making long-term marketing plans and enacting their day-to-day initiatives. Yet some companies neglect to realize that in their focus on the corporate brand, they are neglecting or even missing an important component: their employer brand.
The Dark Side of Employer Branding: How to Protect Your Brand from Misfires, Backfires & False Alarms
It’s a common misconception that only well-known companies such as Starbucks and Google with seemingly unlimited resources can build a trusted employer brand. In reality, any organization can create a brand that attracts top candidates—it’s simply a matter of taking control of the narrative to protect your brand.