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It’s a common misconception that only well-known companies such as Starbucks and Google with seemingly unlimited resources can build a trusted employer brand. In reality, any organization can create a brand that attracts top candidates—it’s simply a matter of taking control of the narrative to protect your brand.
With worker confidence boosted and growing job opportunities, the quit rate is climbing higher and higher: This past July, 2.1% of all private sector employees quit their jobs. ERE estimates that at this rate, just a little over a quarter of all private sector employees will voluntarily quit their jobs by the the end of the year.
In our recent 2015 Employer Branding Study, we found that 75% of job seekers consider an employer’s brand before even applying for a job. Employers are pressured to not only retain their best employees but to take the opportunity to hire top performers who are looking to make a change. Companies are now focusing on ways to enhance and protect their employer brand so that they can keep and attract the best talent.
Here are 15 employer branding statistics that every HR pro should know:
On one side were those who blamed the company for instituting a culture of overwork and sabotage, as claimed by the testimonies of Amazon ex-employees. On the other side were those who suggest Amazon employees knew exactly what they were signing up for. Somewhere between were those who ask if we could really blame Amazon for “perfecting what the American work culture created?”
Beyond the deluge of opinion pieces, and before getting lost in debate, what employer branding lessons can we all take away from this story?
