ALC - CareerArc blog

There’s no way to sugarcoat it: the healthcare staffing shortages are very, very real. The healthcare industry is struggling and failing to find the employees they need, and many are reporting that they don’t know how much longer they can continue.

Here’s the thing. Social recruiting needs to be an integral part of your talent acquisition strategy, especially now. But for social recruiting to be done right, it needs to be done at scale—with enough variety, frequency, and reach to effectively break through the noise and reach the candidates you’re looking for. And depending on the scope of your needs (generally speaking, how many jobs you’re looking to fill), that might require a social media automation tool. And when you choose the right tool to strategically automate your social recruiting strategy with, you get to reap all the benefits of social recruiting with none of the drawbacks.

If you’re uncertain about the importance of employee advocacy on social media–in other words, turning your employees and recruiters into employee advocates and brand ambassadors on social media–you’ve come to the right place.

As every talent acquisition team knows, leveraging social media for recruitment isn’t easy. You have to figure out what to create, how to create it at scale, and–perhaps hardest of all–how to publish it with adequate reach and frequency to make an impact. For many companies, effective social media recruiting at scale soon becomes a pipe dream. It’s just too much work, and they’re already overworked and understaffed.

Here’s something we’ve talked about before: social media recruiting nets you more qualified candidates. We’ve explained about how social media allows you to speak to passive candidates (candidates not actively looking for a job), and how social recruiting lets you share your employer brand to find candidates that fit better with your culture, values, and mission.