ALC - CareerArc blog

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hiring strategy

The top 10 recruitment marketing benefits

If you are an HR professional who is in the business of recruiting top talent, you’re also a marketer—whether you identify as one or not. It’s truer today than ever before that recruitment and marketing go hand in hand. With so much competition in the hiring market, niche opportunities, and fastidious job seekers, as a recruiter, you need to identify what makes your company special and market that message to candidates in an authentic and attractive way.

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12 keys to build a recruitment marketing plan in 2020

In the world of a recruiter or HR manager, talent is everything. Sure, there may be other aspects to the job, but if they aren’t leading to quality candidates-turned-new hires, these efforts are ultimately all for naught. At the core, people are what keeps a company growing and moving forward, so one of the most important things you can do in talent acquisition is create a recruitment marketing plan that equips it for today’s challenges and tomorrow’s opportunities.

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Top 7 strategies to attract high-value, hard-to-find talent in a recession

The coronavirus pandemic has prompted massive layoffs which have sent millions of people back into the job market. In under a month, U.S. unemployment claims reached 26 million, effectively erasing all job gains since the 2008 Great Recession and likely signaling the start of a new historic recession. 

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Corporate brand vs employer brand: Learn the difference

Having trust in a brand is a critical factor for both individual consumers and business customers when they consider making a purchase. In fact, according to the 2019 Edelman Trust Barometer, 81% consider brand trust a deal-breaker for buying decisions. That’s why branding is such a key consideration when making long-term marketing plans and enacting their day-to-day initiatives. Yet some companies neglect to realize that in their focus on the corporate brand, they are neglecting or even missing an important component: their employer brand.

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