Your career site isn’t your employer brand—and candidates know it
Too many companies point to their careers page and say, “See? We’ve got employer branding covered.” Spoiler: you don’t.
Candidates don’t feel inspired by a static page...
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Employer brand
Why skipping employer branding now will cost you later
When you’re hiring under pressure (or struggling to hire at all) employer branding can feel like a “nice to have,” not a “must-do.”
Between managing urgent staffing...
Building a Strong Employer Brand on Social Media: 10 Do’s and Don’ts
Social media has become one of the most powerful tools for shaping and sharing your employer brand. It’s where jobseekers go to get a feel for your employee experience and where passive candidates might unexpectedly come across a workplace that piques their interest. But just like any branding effort, there’s a right way—and a wrong way—to do it.
Unveiling insights from Talent Acquisition Institute 2024: CareerArc’s expert panel
At the Talent Acquisition Institute conference 2024–set against the vibrant backdrop of the city of New Orleans–CareerArc hosted a highly informative panel featuring industry leaders from Berg Hospitality, Dexcom, and Kaiser Permanente. This session explored the intricacies of strategic employer branding, departmental collaboration, and the influential role of social media in talent acquisition.
Behind the scenes: Gray TV shares talent attraction strategy
We’re glamming up social recruiting in the Lights, Camera, Recruitment! episode recap of CareerArc’s Social Recruiting LIVE Talent Attraction Strategies Series. TL;DR–or watch in this case–Jennifer Dale, Vice President of Recruiting at Gray Television, delves into how Gray TV utilizes CareerArc, scaling their talent acquisition through automated social recruiting while maintaining authenticity in their messaging.
Platforms to prioritize for employer brand promotion
You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content.
How to use social recruiting for candidate sourcing in 2024
In a perfect world, recruiters would easily find unicorn candidates for every open role. In the real world, that outcome is possible, but it relies on a successful candidate-sourcing strategy.
7 companies nailing their talent attraction strategy with social recruiting
Social media is a must for companies today—but not necessarily for the reasons you might expect. Yes, it’s a great outlet to connect with customers, sell products and...
6 myths about social recruiting
As social recruiting continues to gain traction among talent acquisition teams, a number of myths have made their way into the conversation. A few of the most common claims have a bit of truth underneath them, but others are just plain incorrect. So, we’re here to set the record straight!
13 Recruiting Trends That Defined 2022
2022 may have been a crazy year for recruiting—the Great Resignation finally seeming to dwindle down, big tech initiating mass layoffs—but it was also a year in which many companies embraced new recruiting trends to stay competitive in an ever-dynamic recruiting space. And so, as the year comes to a close, we decided to ask leaders in the space what the top trends they saw defining the recruiting space in 2022 were.