ALC - CareerArc blog

How to transform your LinkedIn profile into a candidate magnet

LinkedIn is widely considered one of the most powerful tools in a talent acquisition professional’s toolkit. It’s the world’s largest professional network with a user base of over 610 million members. Understandably, that size can often make it hard for any one person to stand out from the crowd. You can, however, become a LinkedIn branding superstar by taking advice from those who do it best.

The competitiveness of today’s candidate-driven hiring market is not looking like it will let up in 2020. HR professionals’ recruiting efforts have become an increasingly influential component when it comes to properly staffing a business, especially in niche fields that require specific expertise and credentials. A simple job post on a career page or LinkedIn listing is not going to cut it. 

Before there was a global employer branding team at Hubspot under People Operations, there was an employer branding team of one sitting under HubSpot Product: Hannah Fleishman. Formerly a media specialist in the HubSpot marketing department, Fleishman was brought over to the Product team to solve a critical hiring challenge. In our conversation, Hannah walks me through her career, how employer branding got started at HubSpot, and how employer branding grew into a mini-marketing team that supports all of HubSpot’s employer brand globally.

In today’s competitive job market, social recruiting has become de rigueur. Half of HR leaders report using social recruiting tools to attract job candidates, and more than a quarter plan to purchase or increase their investment in this type of HR technology in 2020.

Have you ever had to hire a tough, specialized role? Are you looking to connect with talent faster and on a more personal level? See how virtual events in the form of recruiting webinars are playing a role in sourcing today’s top talent.

Blockchain technology, more video storytelling, a growing remote virtual workforce. Those are just some of the exciting trends you can expect in 2020, according to today’s HR tech industry luminaries and practitioners who shared their insights at the inaugural EMBARC HR Innovators Summit.

Social media channels have an impressive range of benefits as part of a complete talent acquisition and recruitment strategy. From the low-cost advertising options to the ability to build connections, online networks offer a unique opportunity to reach new talent. This opportunity is the reason that 92% of organizations include social networks in their hiring process in some way, including one of the most popular social networks, Facebook.

In today’s competitive job market, having a positive employer brand is critical. Employer branding is your company’s identity and what catches the attention of prospective employees. A strong employer brand should encompass characteristics like the organization’s mission, values, work environment, benefits, and employee value proposition.