ALC - CareerArc blog

The dogs might be lazy, but the talent attraction strategy at Lazy Dog Restaurant is anything but that. In this session of our Talent Attraction Strategies Series, we welcome a Talent Acquisition Partner at Lazy Dog Restaurant & Bar, a private, family-operated restaurant chain. Spanning across numerous states and territories with 48 locations and counting, Lazy Dog Restaurant & Bar employs quite the recruiting strategy to maintain and grow their social presence as the organization continuously expands.

We’re glamming up social recruiting in the Lights, Camera, Recruitment! episode recap of CareerArc’s Social Recruiting LIVE Talent Attraction Strategies Series. TL;DR–or watch in this case–Jennifer Dale, Vice President of Recruiting at Gray Television, delves into how Gray TV utilizes CareerArc, scaling their talent acquisition through automated social recruiting while maintaining authenticity in their messaging. 

You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content.

When every recruitment dollar counts and you need to get great people hired, maximizing your budget is key. Most talent attraction teams wish they had a little more budget to work with, but the reality is you can still get great results even when resources are limited!

“Proactive” isn’t just a buzzword; it’s a game-changer for recruiters. While some talent attraction teams find themselves in a reactive cycle, focusing on one open role after another, there’s a more dynamic approach that can help teams hire better. 

In a competitive talent market, the company that gets the best candidate for the role wins. But before you can make an offer, you have to get candidates to look at your role and think of your company as a viable option for employment — and that starts with your employer brand. 

In a perfect world, recruiters would easily find unicorn candidates for every open role. In the real world, that outcome is possible, but it relies on a successful candidate-sourcing strategy.

If you’re looking to fill open roles, build a more robust employer brand, or automate more of your talent acquisition strategy, it’s hard to overstate the power of social media. 

Retail is one of the most varied industries, encompassing all types of consumer goods from retailers that range from solo artisans and small businesses to the largest manufacturers. It’s also a significantly large field, employing 29 million Americans and representing more than 32% of all first jobs. These workers come from a wide array of backgrounds and fill everything from the obvious sales roles to customer service and other supportive roles.