Optimizing your social recruiting strategy: what works where
What if your next great hire isn’t searching job boards but scrolling their social media feed instead?
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What if your next great hire isn’t searching job boards but scrolling their social media feed instead?
The dogs might be lazy, but the talent attraction strategy at Lazy Dog Restaurant is anything but that. In this session of our Talent Attraction Strategies Series, we welcome a Talent Acquisition Partner at Lazy Dog Restaurant & Bar, a private, family-operated restaurant chain. Spanning across numerous states and territories with 48 locations and counting, Lazy Dog Restaurant & Bar employs quite the recruiting strategy to maintain and grow their social presence as the organization continuously expands.
You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content.
Employee engagement (or lack thereof) is vital to building a successful workforce. An engaged workforce is one that performs better, stays longer, and helps you both recruit new candidates and grow your employer brand, while lack of engagement causes issues like quiet quitting, actual quitting, and a damaged company reputation. So, to help you boost employee engagement, we asked 7 people leaders and CEOs for their best tips on how to boost employee engagement using social media.
They say numbers speak for themselves, and in the case of social recruiting and its efficacy—that’s true. But sometimes you want more than just the numbers. Sometimes you want an example—a real-life story of someone who got a job on social media.
When people think of using social media for recruiting, they tend to think about LinkedIn and Facebook, and maybe even Twitter. But recruiting on Instagram? That doesn’t sound like something Instagram was even made for.
If there existed a 10 commandments of social recruiting, one of them would probably be, “Thou shalt not skip out on thought leadership posts.” Sharing thought leadership posts on social media is an important part of building and broadcasting your employer brand, as they show that you’re a thought leader in the space— something higher quality candidates in particular care about.
Looking to optimize your social media profiles? Then you’re in luck.
Let’s cut to the chase. You’re busy. Spending an hour writing the perfect social media caption is just not an option.
Thing is, rushing it isn’t an option, either....