Your career site isn’t your employer brand—and candidates know it
Too many companies point to their careers page and say, “See? We’ve got employer branding covered.” Spoiler: you don’t.
Candidates don’t feel inspired by a static page...
Posts about:
employer branding strategy
Why skipping employer branding now will cost you later
When you’re hiring under pressure (or struggling to hire at all) employer branding can feel like a “nice to have,” not a “must-do.”
Between managing urgent staffing...
Building a Strong Employer Brand on Social Media: 10 Do’s and Don’ts
Social media has become one of the most powerful tools for shaping and sharing your employer brand. It’s where jobseekers go to get a feel for your employee experience and where passive candidates might unexpectedly come across a workplace that piques their interest. But just like any branding effort, there’s a right way—and a wrong way—to do it.
Behind the scenes: Gray TV shares talent attraction strategy
We’re glamming up social recruiting in the Lights, Camera, Recruitment! episode recap of CareerArc’s Social Recruiting LIVE Talent Attraction Strategies Series. TL;DR–or watch in this case–Jennifer Dale, Vice President of Recruiting at Gray Television, delves into how Gray TV utilizes CareerArc, scaling their talent acquisition through automated social recruiting while maintaining authenticity in their messaging.
Platforms to prioritize for employer brand promotion
You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content.
Tackle Your 2024 Hiring Goals with Employer Branding and Social Recruitment
In a competitive talent market, the company that gets the best candidate for the role wins. But before you can make an offer, you have to get candidates to look at your role and think of your company as a viable option for employment — and that starts with your employer brand.
The unique benefits of employer branding
Employer branding is just as essential as corporate branding—that is, if you want to attract and retain top talent. And in the midst of today’s COVID-19-induced...
How to build an employer brand that will reduce your cost per hire
At this point, most HR leaders know the value of building and maintaining a high quality employer brand. They know that top job candidates aren’t just looking for a position that fits their skills and experience—they’re looking for companies with core values that they can align with.
8 Social Media Recruiting Strategies That Always Work
According to survey findings published by SHRM in 2016, 84% of organizations are using social media recruitment as part of their strategy to recruit passive job candidates, increase employer brand and recognition, and target job candidates with specific skill sets. These organizations are posting job advertisements, contacting potential candidates, and encouraging employee referrals, all of which builds a recruitment strategy that attracts the best mix of candidates.
7 Tips for Developing Your Social Media Employee Engagement Strategy
Social media has become an essential part of life. Facebook, Instagram, LinkedIn, Twitter, and other social media sites allow others to learn more about an individual or a business. These channels also allow others to get an intimate look inside a brand and what happens both in and outside of the company office. In the corporate world, social media presents multiple touchpoints across the employee journey—from the early job seeker phase to the veteran phase (and even post-employment!). It can also help foster and maintain authentic relationships between employees and the C-suite—where otherwise they may have limited interactions. The best social media employee engagement strategy, however, will not only support personal relationships, but will also amplify your employer brand.