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employer branding (4)

How to Position Your Employer Branding for Millennials

By 2020, almost half of the entire workforce in the United States will be millennials, according to the U.S. Bureau of Labor Statistics. So as the labor force in the U.S. shifts, your company has to strategically position your employer branding for millennials. In order to gain the attention of millennials, your employer branding effort must reflect the fundamental differences in values, beliefs, and lifestyles between their demographic and baby boomers. 

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Build Brand Awareness 101: How to Gain Name Recognition for Your Company

In today’s candidate-driven job market, it’s no longer enough to push out job postings and hope the right candidate will apply. According to LinkedIn, 75% of job seekers research an organization’s reputation before applying for a job, so recruiters need to be able to capture the attention of candidates with an attractive employer brand.  

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My Career Arc – CEO, Robin Richards

CareerArc Chairman and CEO, Robin Richards Shares His Career Journey

What was your first job?

I’ve never really had a job, because I’ve always been my job. My very first job where I employed myself, I figured out how to borrow money for $105 paint sprayer from Sherwin Williams. There was a lot of building going on in Michigan, and I secured a job painting a warehouse. I took a bunch of the guys from the basketball team and we took that little machine and we painted all day. It was great money for a young person, and we had a blast that summer. So that was my first job really.

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Building an Employer Brand as a Small Company

The name of a company usually brings up a reaction to the company’s reputation, products, services, and leaders. For a small company, building an employer brand is vital since you only get one chance to make a great first impression.  The initial reaction someone has to your brand may attract, or deter, their interest as a potential employee.

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