ALC - CareerArc blog

Facebook Boosting: Understanding Facebook Page Analytics

Having a solid social media strategy is a crucial component to any company’s recruiting efforts. A brand can create posts that reflect their goals, company culture, and overall mission to help attract top talent to their page. With an average of 1.56 billion daily active users, Facebook is an ideal place to start. However, the effectiveness of your Facebook posts will only go so far if you are not also monitoring performance and using those insights to inform the content you’ll produce in the future. Essentially, what your brand posts on its social channels is only as important as how much engagement it gets. It’s like that old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Read More

Hire Faster: How to Write a Good Job Description That Converts

Attracting and retaining employees is becoming more competitive by the day. It’s a candidate’s market, and hiring managers are finding it more challenging to attract top talent. The traditional phrase of “hire slow” is going out of vogue in the fight for qualified candidates. With these high-performing individuals, organizations should speed up their recruiting process if they want to attract and retain exceptional employees.

Read More

7 Tips for Developing Your Social Media Employee Engagement Strategy

Social media has become an essential part of life. Facebook, Instagram, LinkedIn, Twitter, and other social media sites allow others to learn more about an individual or a business. These channels also allow others to get an intimate look inside a brand and what happens both in and outside of the company office. In the corporate world, social media presents multiple touchpoints across the employee journey—from the early job seeker phase to the veteran phase (and even post-employment!). It can also help foster and maintain authentic relationships between employees and the C-suite—where otherwise they may have limited interactions. The best social media employee engagement strategy, however, will not only support personal relationships, but will also amplify your employer brand.

Read More

11 Ways to Improve Your Social Media Employee Engagement

There’s no denying that social media and employee engagement are a powerful combination for businesses to connect and engage with an active audience. In 2018, there were about 243.6 million social network users in the U.S.—about three quarters of the country’s population. This number is projected to grow every year through 2023. While social media can be used to broadcast a company’s employer brand and job opportunities, it can also strengthen employee engagement at a company. 

Read More

4 IT Talent Communities to Explore on Reddit

Of all types of talent that are discoverable on Reddit, IT is the most abundant in terms of users and variety of communities. If you have worked in my Reddit Sourcing Toolbox, you’ll notice that there are dozens of communities and about one for just about every programming language—and those are just the ones that I have indexed. There are far more communities that you will likely stumble upon if you spend enough time going down that rabbit hole.

Read More