When a candidate turns down an offer or leaves their role prematurely, it’s easy to point the finger. Perhaps the candidate-in-question was just using your company’s offer to get a pay increase at their current company. Or maybe the team that they were hired onto did a poor job at training them for their new responsibilities.
Before they were creating a memorable experience for job candidates, Marta Riggins and Colleen Finnegan were curating unforgettable concert experiences for music lovers. As part of the event marketing team at Pandora, the two were more accustomed to filling opening acts than job openings. As they both transitioned into the employer branding space, moved onto different companies, and partnered again at Instacart, Marta and Colleen have witnessed firsthand just how important a good experience is, regardless of who the audience may be.
We are thrilled to announce that CareerArc has been named a finalist in the 14th annual Stevie® Awards for Sales & Customer Service. This is the sixth consecutive year CareerArc has been recognized for its achievements in client care and product innovation.
LinkedIn is widely considered one of the most powerful tools in a talent acquisition professional’s toolkit. It’s the world’s largest professional network with a user base of over 610 million members. Understandably, that size can often make it hard for any one person to stand out from the crowd. You can, however, become a LinkedIn branding superstar by taking advice from those who do it best.
Today, diversity in the workplace is widely understood as not only being ethically important but also beneficial to the overall success of a company. A 2018 Boston Consulting Group study even suggests that increasing the diversity of leadership teams leads to more innovation and improved financial performance.
The competitiveness of today’s candidate-driven hiring market is not looking like it will let up in 2020. HR professionals’ recruiting efforts have become an increasingly influential component when it comes to properly staffing a business, especially in niche fields that require specific expertise and credentials. A simple job post on a career page or LinkedIn listing is not going to cut it.
It may be a bit of a trope, but it is also a truth: as an HR professional, your work is never really done. An HR department is tasked with many duties that are cyclical in nature—recruit, hire, replace—as well as tasks that demand constant attention or reinvention. To say that HR challenges exist is to say that the sky is up, and the ground is down.
Before there was a global employer branding team at Hubspot under People Operations, there was an employer branding team of one sitting under HubSpot Product: Hannah Fleishman. Formerly a media specialist in the HubSpot marketing department, Fleishman was brought over to the Product team to solve a critical hiring challenge. In our conversation, Hannah walks me through her career, how employer branding got started at HubSpot, and how employer branding grew into a mini-marketing team that supports all of HubSpot’s employer brand globally.