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Recruiting employees is only half the battle for HR professionals and recruiters in today’s hiring landscape. Retaining employees has become an increasingly difficult challenge in recent years. According to CareerArc’s EMBARC Pulse Survey, 43% of HR professionals report more difficulty retaining talent than in years past. And employee retention is sure to continue being a challenge that businesses will face in the year ahead.
Social media has become an essential part of life. Facebook, Instagram, LinkedIn, Twitter, and other social media sites allow others to learn more about an individual or a business. These channels also allow others to get an intimate look inside a brand and what happens both in and outside of the company office. In the corporate world, social media presents multiple touchpoints across the employee journey—from the early job seeker phase to the veteran phase (and even post-employment!). It can also help foster and maintain authentic relationships between employees and the C-suite—where otherwise they may have limited interactions. The best social media employee engagement strategy, however, will not only support personal relationships, but will also amplify your employer brand.
There’s no denying that social media and employee engagement are a powerful combination for businesses to connect and engage with an active audience. In 2018, there were about 243.6 million social network users in the U.S.—about three quarters of the country’s population. This number is projected to grow every year through 2023. While social media can be used to broadcast a company’s employer brand and job opportunities, it can also strengthen employee engagement at a company.