Facebook Boosting: Understanding Facebook Page Analytics
Having a solid social media strategy is a crucial component to any company’s recruiting efforts. A brand can create posts that reflect their goals, company culture, and overall mission to help attract top talent to their page. With an average of 1.56 billion daily active users, Facebook is an ideal place to start. However, the effectiveness of your Facebook posts will only go so far if you are not also monitoring performance and using those insights to inform the content you’ll produce in the future. Essentially, what your brand posts on its social channels is only as important as how much engagement it gets. It’s like that old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”