Listening
Our America is changing, and that’s a good thing.
Our America is changing, and that’s a good thing.
If you are an HR professional who is in the business of recruiting top talent, you’re also a marketer—whether you identify as one or not. It’s truer today than ever before that recruitment and marketing go hand in hand. With so much competition in the hiring market, niche opportunities, and fastidious job seekers, as a recruiter, you need to identify what makes your company special and market that message to candidates in an authentic and attractive way.
One of life’s few certainties is inevitable change, and that’s certainly the case for healthcare professionals today. With the seemingly constant technological and regulatory changes, attracting and hiring the right medical professional is difficult for any HR leader working in healthcare.
Employer branding is just as essential as corporate branding—that is, if you want to attract and retain top talent. And in the midst of today’s COVID-19-induced...
In the world of a recruiter or HR manager, talent is everything. Sure, there may be other aspects to the job, but if they aren’t leading to quality candidates-turned-new hires, these efforts are ultimately all for naught. At the core, people are what keeps a company growing and moving forward, so one of the most important things you can do in talent acquisition is create a recruitment marketing plan that equips it for today’s challenges and tomorrow’s opportunities.
The healthcare industry continues to be one of the largest source of jobs in the U.S. The Bureau of Labor Statistics anticipates healthcare and related roles to account for 18 of the 30 fastest-growing occupations through 2028, making recruitment a priority for many primary care and specialty hospitals. With so much change and growth in the field, healthcare recruiting, in particular, must be strategic and efficient.
At this point, most HR leaders know the value of building and maintaining a high quality employer brand. They know that top job candidates aren’t just looking for a position that fits their skills and experience—they’re looking for companies with core values that they can align with.
The coronavirus pandemic has prompted massive layoffs which have sent millions of people back into the job market. In under a month, U.S. unemployment claims reached 26 million, effectively erasing all job gains since the 2008 Great Recession and likely signaling the start of a new historic recession.
Landing top talent is and will always be a top priority for recruiters and HR managers. In order to be competitive, companies need to look for ways to stand out as preferred employers—that’s where employer branding comes in.
On March 22, we were ready to hit “publish” on a piece about the standout qualities of the top 20 companies on Glassdoor’s list. However, as the HR landscape suddenly changed, we decided to reach back out to these top employee-driven companies to see how each has responded to the coronavirus crisis and how they are carrying forward their employer brand values in the midst of a pandemic.