ALC - CareerArc blog

The Dark Side of Employer Branding: How to Protect Your Brand from Misfires, Backfires & False Alarms

It’s a common misconception that only well-known companies such as Starbucks and Google with seemingly unlimited resources can build a trusted employer brand. In reality, any organization can create a brand that attracts top candidates—it’s simply a matter of taking control of the narrative to protect your brand.

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Do Employees Trust HR in the Post-#MeToo Era?

Tackling workplace sexual harassment as an HR professional can sometimes feel like getting squeezed between a rock and a hard place. On the one hand, HR is expected to protect, value, and stand up for employees. On the other, HR is tasked with defending the employer from lawsuits—including sexual harassment cases. This push-pull of contradictory responsibilities has made it challenging for HR to define its role in the #MeToo era.

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2020 Work Culture: How HR Leaders Can Direct and Design the Futures of Work

Today’s competitive  business environment is always changing and evolving, so company culture also must also change and evolve to keep pace and stay competitive. In our recent #TalkHR webinar, “2020 Work Culture: How HR Leaders Can Direct and Design the Futures of Our Work,” NOBL’s chief research officer Paula Cizek shared useful strategies to help companies define their work culture today so that they can identify what could or should change in the years ahead. 

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How to Better Recruit Nurses and Software Engineers, the Two Hardest Jobs to Fill in America

As the labor market continues to tighten, job candidates are gaining more power and choice while industries everywhere are struggling to fill job vacancies. Two industries hit particularly hard in this candidate-driven market are healthcare and tech, particularly in filling registered nurse and software engineer positions. According to the U.S. Bureau of Labor Statistics (BLS), the nursing field is projected to grow 15% through 2026 and software engineering careers are projected to grow 24% in the same timeframe. Both increases in employment openings are at a much higher rate than the national average at 7%. 

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How to Retain Talent in Times of Change – Webinar Recap

Uncertainty is often a major source of stress, and during times of change, employees look to HR leaders for guidance and clarity on their role in the organization. So, as an HR professional, it’s essential to prepare for the unexpected. During our recent CareerArc #TalkHR webinar—“How to Retain Talent in Times of Change: Keeping Employees Engaged While Your Organization Evolves”—Jenn Stalians, vice president of people operations at Full Beauty Brands, and Caroline Vernon, regional director of sales at CareerArc, shared their experiences and strategies for successfully managing changes in organizations. 

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HR Innovators: Paychex Employer Brand Manager Debra Luna

For most people, employer branding is like venturing into the great unknown. There’s no standard template or industry rulebook to follow, and employer brand professionals are often left making their own way through the wilderness. Such was the case for Debra Luna when she first started out with the simple idea to create social media graphics for Paychex’s sales recruiting team. Unbeknownst to her, she was headed in a direction that would change the trajectory of her career as well as the company’s hiring and retention strategy. 

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