ALC - Trellist

You’ve probably seen a QR Code before but never took notice of those innocuous square barcodes that appear on everything from product packaging to movie cutouts. While...

Let’s face it – we’re all participating in some sort of loyalty program in our daily lives. Some of us use our grocery store club card to get discounts or our Starbucks...

General George S. Patton once stated, “A reasonable plan executed quickly is better than a perfect plan hatched in a prison camp.” In a dynamic businesses environment,...

As businesses clamor to establish their brand presence in the increasingly popular mobile channel, the foremost question that must be answered is whether to build a...

Applications and websites are often developed around the needs and beliefs of internal company employees. These ‘business requirements’ are based on internal employees’...

Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo...

Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search...

Software development involves many different stages of development before the application is deployed. This process, however, does not end after deployment. Regardless...

Forrester recently identified “five mistakes to avoid when asking for Web customer experience funding,” certainly a good reminder.

1. Letting people think the current...

A slightly different version of this article originally appeared in Quirk’s Research Review, May 2005, page 40.

Part 3 in a 6-part series.

Sin #3: It’s not a product;...