Siri Puts a Second "S" in SEO, Part 1
If you have watched TV or touched the web in the past 3 months, you’ve probably seen the iPhone 4S, which boasts an intelligent “personal assistant” named Siri. Siri is...
Siri Puts a Second "S" in SEO, Part 1
If you have watched TV or touched the web in the past 3 months, you’ve probably seen the iPhone 4S, which boasts an intelligent “personal assistant” named Siri. Siri is...
Is Cloud Computing Right for Your Business?
Over the last few years many businesses have moved aspects of their business operations to cloud computing. It offers many advantages, including potential cost...
Getting to the Heart of Business Strategy
Merriam-Webster offers ten different definitions for business and three separate definitions for strategy. If the dictionary gurus can’t give a single definition for...
Re-examining Our Image of the Black Friday Shopper
Several years ago, we defined the prototypical shopper as a woman with a family, two and a half children and a dog, living in suburban house with a minivan. On Black...
Gamification & The Brussels Sprouts Dynamic
Did you hate brussels sprouts as a kid? I sure did. How did my parent’s get me to eat them? That’s right, we played Here Comes the Airplane.
It’s a time tested solution...
Gamification & The Brussels Sprouts Dynamic
Did you hate brussels sprouts as a kid? I sure did. How did my parent’s get me to eat them? That’s right, we played Here Comes the Airplane.
It’s a time tested solution...
Merchant Funded Rewards Programs Still Require Direct Response Fundamentals
The purpose of a loyalty program is to…well, build customer loyalty. In today’s financial services marketplace, however, traditional bank-funded loyalty programs are...
CMOs are Taking a Page from CTO and CIO Playbook
With the latest economic news, CTOs and CIOs are once again seeking opportunities for short term cost savings. Outsourcing critical services to specialized vendors has...
Building Brands through the Social gGraph
The adage that a company does not define their brand but customers do is still an immutable truth. Brands can try to dictate what they stand for, but ultimately they...