Selling Web Budgets
Forrester recently identified “five mistakes to avoid when asking for Web customer experience funding,” certainly a good reminder.
- Letting people think the current...
Posts by:
Laurie Gelb
When you’re not a pet rock: Six qualitative research sins, Part 3
A slightly different version of this article originally appeared in Quirk’s Research Review, May 2005, page 40.
Part 3 in a 6-part series.
Sin #3: It’s not a product;...
When you’re not a pet rock: Six qualitative research sins, part 2
A slightly different version of this article originally appeared in Quirk’s Research Review, May 2005, page 40.
Part 2 in a 6-part series.
The second sin, or ‘Presto!...