Building Brands through the Social gGraph
The adage that a company does not define their brand but customers do is still an immutable truth. Brands can try to dictate what they stand for, but ultimately they...
Posts by:
Edgar Uy
Customer Experience: The Other Side of Loyalty—Part 2
Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the...
Customer Experience: The Other Side of Loyalty
In a 2010 study, Jupiter Research cited that 75 percent of American consumers belong to at least one loyalty program. These programs can promote brand consideration...
Mobile App or Mobile Site?
As businesses clamor to establish their brand presence in the increasingly popular mobile channel, the foremost question that must be answered is whether to build a...