ALC - Trellist
Posts about:
Retail & Consumer Goods
Tag Management for Digital Marketers
For Better Digital Work, Put Accessibility First
The COVID-19 pandemic has given most of us a new appreciation of the internet’s value for keeping us safe, productive, and entertained. Initial figures reported by ...
The Accessible Design Approach for Your Industry
In our previous post, we explained how accessibility is vital for businesses hoping to survive and grow amidst coronavirus-induced economic conditions. This post takes...
Is it Really Time to Shut Down the Malls?
Who do you trust? Is it an advisor that can excite a conference room with sampled data and compelling predictions, or the professional that relies on analytics and a...
Re-examining Our Image of the Black Friday Shopper
Several years ago, we defined the prototypical shopper as a woman with a family, two and a half children and a dog, living in suburban house with a minivan. On Black...
Making Online Advertising More Relevant to Customers
Listening to The Consumer: Gap Misses the Mark
Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo...