ALC - Trellist

If your email isn’t mobile-optimized, will it still be read? Probably not.

63% of mobile email users delete or ignore emails that aren’t optimized for their...

A few weeks back, I touched on the notion of proactive crowdsourcing as a way for organizations to engage their customers, advocates and followers on a new level....

“Content marketing” has been part of the savvy marketer’s vocabulary for years. It’s touted as the savior for any marketing plan – increase website traffic, improve...

Let’s talk crowdsourcing for a minute. In very generic terms, crowdsourcing describes work or funding that’s gathered from a network of connected online participants....

Let’s talk crowdsourcing for a minute. In very generic terms, crowdsourcing describes work or funding that’s gathered from a network of connected online participants....

Consider this: There are more than 42 results pages of “branding agencies” on Google – each promising to help marketing managers turn their company into the next...

Video communicates emotion; it conveys passion, excitement, sincerity and even love. Video is one of the most powerful communication tools because it is delivers...

Who do you trust? Is it an advisor that can excite a conference room with sampled data and compelling predictions, or the professional that relies on analytics and a...

In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience.

In this second...

In direct response marketing, traditional logic dictates the more you can customize a message to reflect what you know about that customer, the better the results.

In...