Google to Allow Use of Trademarks in AdWords Text Ads
Google has announced a major shift in its policy on the use of trademarked names in paid search ad copy. Beginning June 15th, advertisers will be allowed to use...
When you’re not a pet rock: Six qualitative research sins, part 2
A slightly different version of this article originally appeared in Quirk’s Research Review, May 2005, page 40.
Part 2 in a 6-part series.
The second sin, or ‘Presto!...
Google’s Entrée into Behavioral Marketing
Google announced today that they will begin a test of behavioral targeting through their AdSense network. This will be a significant change in how advertisers can use...