ALC - Trellist
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Branding
The Future of Design: What Trends Will We See in 2022?
Design trends come and go with lightning speed. What may have been innovative two years ago could be seen as stale today, or what was once thought to be played-out...
Building a Resilient Community on Your Brand’s Social Channels
By now you've probably heard of community management on social media, but what is it, and why does it matter to a brand's success?
In simple terms, community management...
Experiencing Accessibility Firsthand: The GAAD Edition
In previous posts, we highlighted how digital accessibility is vital and legally required for businesses and how to address it for your specific industry. Today, we’re...
Small Improvements, Big Results: The Power of A/B Testing
Working Remotely in Application Development and Beyond
Whether you have been working remotely for years or this is a change of pace, it seems that every business has taken work home. But are they prepared to do so? ...
Connecting People to Their Passions: My Internship at a Marketing and Technology Firm
New Decade, New Priorities: Aligning Brands & Voice Strategy in 2020
Voice strategy—or planning branded content and experiences for use with voice-powered technology—has confused some organizations because it’s relatively new and lacks...
Doing Well by Doing Good: Becoming a Purpose-driven Company
“If you don’t stand for something, you’ll fall for anything.”
What does your business stand for? If you don’t have a quick answer, don’t worry. Most companies are too...
How to Create Videos That Grab Attention and Drive Engagement
Video content has made it possible for businesses to reach their target audience in cost-effective and innovative ways, and it can deliver serious ROI as part of your...