Information Overload? Who Wants Pie?
They say that we only use about 10% of our brain. That’s just a myth, but regardless of the percentage, mine is at capacity today. It feels like that pink pie chart on...
Customer Experience: The Other Side of Loyalty—Part 2
Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the...
The Importance of the Kingmaker
My father was one of the best story tellers I ever knew, legendary in some circles. When I was a child, he asked me, “Who has the most important job in the castle?” I...
5 User Experience Myths
Recently we submitted a webpage mockup to a client who responded, “will all my content fit above the fold?” No, we said, and that’s okay. Here’s why it’s okay to flout...
Web 3.0: A Step Forward for Online Learning?
One of the main obstacles we encounter when beginning a new eLearning project at leading organizations is outdated infrastructure and equipment. We find ourselves (out...
Making Online Advertising More Relevant to Customers
Web advertising has been evolving ever since companies started trying to generate sales online. As web users gain experience and their surfing habits evolve,...
Brevity Remains Best
If I had more time, I would have written you a shorter blog post. That’s my twist on a famous quote credited to everyone from Mark Twain to Voltaire (replace “blog...
An Agile Approach to ERP Migration
While there are many different approaches to managing application development projects…Agile development is an approach that emphasizes teamwork, collaboration and...
How Google Instant Preview Will Change Paid Search
The latest in Google’s ongoing series of innovations was announced last week with the launch of Google Ad Instant Preview. This extension of their innovation strategy...
Customer Experience: The Other Side of Loyalty
In a 2010 study, Jupiter Research cited that 75 percent of American consumers belong to at least one loyalty program. These programs can promote brand consideration...