The Future Is Now: AI-Driven Marketing
We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence...
Posts by:
Jim Auer
The Future Is Now: AI-Driven Marketing
We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence...
You’ve Got One Shot to Get Your Message Read - Think Mobile First
If your email isn’t mobile-optimized, will it still be read? Probably not.
63% of mobile email users delete or ignore emails that aren’t optimized for their...
Direct Response Marketers can toss the Law of Diminishing Returns
In direct response marketing, traditional logic dictates the more you can customize a message to reflect what you know about that customer, the better the results.
In...
How Google Instant Preview Will Change Paid Search
The latest in Google’s ongoing series of innovations was announced last week with the launch of Google Ad Instant Preview. This extension of their innovation strategy...
Google Instant: Raising the Bar on Search Engine Optimization
Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search...
Google to Allow Use of Trademarks in AdWords Text Ads
Google has announced a major shift in its policy on the use of trademarked names in paid search ad copy. Beginning June 15th, advertisers will be allowed to use...
Google’s Entrée into Behavioral Marketing
Google announced today that they will begin a test of behavioral targeting through their AdSense network. This will be a significant change in how advertisers can use...