ALC - CareerArc blog

What is the one thing you do when you need to find a good candidate for an open position? The likely answer is: You ask everyone you know if they know anyone right for the job. 

Social media can put a face to your company’s employer branding strategy by depicting the personality behind your business and showcasing your ideal representation of company culture. Much like with your own personal social networking pages, sharing the day-to-day happenings of your brand can help cultivate positive impressions—and eventually attract top talent too. After all, businesses today are having to look beyond posting on traditional careers websites and pages with a reported 68% of millennials visiting employer’s social media properties specifically to evaluate an employer’s brand. Eyes are on your company’s social media pages—whether you’re ready or not.

Need recruiting ideas for hourly employees? You’re not alone.

In the United States, 78 million people, or 59% of the workforce, are hourly workers. For many employers, these hourly workers may even be the lifeblood of their company. They interact with customers on a daily basis and perform the ongoing tasks that keep things running smoothly. However, even though hourly positions are important, they can be increasingly difficult to hire for and companies are struggling in maintaining the workforce that they need.

Developing your employer brand is no easy task. It requires time and effort but, when done well, an employer branding strategy can help your company reap long-term success. In fact, 96% of employers believe that employer brand and reputation can positively or negatively impact their company’s bottom line. 

Many companies understand the value in building and maintaining a memorable and trusted corporate branding strategy. After all, these attributes support shared goals across most business models. Typically, these corporate targets include reaching consumers, driving conversions, and—ultimately—becoming profitable. With that in mind, there is more to a company than what is presented outwardly to consumers in the form of a brand story, product, or service. Behind any solid corporate branding strategy is a committed, quality workforce. Attracting, developing, and maintaining that workforce is crucial to any company’s success in today’s competitive job marketplace. And that is exactly where employer branding strategies come into play.

Industry conferences are an opportunity for education, connection, and inspiration—and the Society for Human Resource Management’s (SHRM) Annual Conference & Exposition is no exception. From compelling keynote speakers and the exposition exhibits to the 200 available learning sessions, the conference has a lot to offer for HR professionals. At the same time, large events like this can fall short of expectations if you attend without the right strategy to maximize your time. Taking the following steps will ensure a positive and productive experience at the 2019 SHRM Annual Conference.

The late Steve Jobs of Apple once said, “Go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.” Despite the brilliance of this advice, McKinsey Senior Partners Scott Keller and Mary Meaney and authors of “Leading Organizations” reveal that 82% of companies don’t believe that they are recruiting and hiring top quality employees. Additionally, for those that do, only 7% believe that they can retain them. If your business wants to recruit top talent, you must convince these individuals that it’s in their best interest to join your company (and leave their current employers in the process). This is where having a strong employer brand can give you an edge over your competitors. 

In today’s modern hiring ecosphere, power has shifted from the employer to the candidate. With talent taking the driver’s seat throughout the recruitment process, critical components of employers’ conventional hiring methods have to adjust. As talent acquisition leaders and professionals, you have to be strategic, dynamic in your approach, and willing to step outside traditional tactics. Here are eight online job search statistics that can help you better understand and navigate modern day hiring.

As the population ages, healthcare recruitment continues to be a challenge. According to a report by CareerCast, healthcare professionals are the most in-demand hires for 2019, and this trend will continue to grow. With more healthcare job openings than professionals, the staffing deficits across the entire healthcare industry are expected to rise through 2030.

The typical enterprise HR department is sitting on a mountain of talent acquisition metrics. From applicant tracking systems (ATS) to performance management systems to candidate relationship management (CRM) systems, there are numerous technology tools for talent acquisition that capture demographic information, retention risk, recruiting costs, and more. Similar to marketing and sales, every step of recruiting and hiring can now be tracked and measured in your talent acquisition metrics.