Social recruiting is the activity of leveraging social media platforms to advertise job openings, recruit candidates, and communicate company culture. There are short-term advantages of using social media for recruitment and some quick wins, like increased page fans and general brand exposure, but there are long-term benefits as well.
I’ve never really had a job, because I’ve always been my job. My very first job where I employed myself, I figured out how to borrow money for $105 paint sprayer from Sherwin Williams. There was a lot of building going on in Michigan, and I secured a job painting a warehouse. I took a bunch of the guys from the basketball team and we took that little machine and we painted all day. It was great money for a young person, and we had a blast that summer. So that was my first job really.
The name of a company usually brings up a reaction to the company’s reputation, products, services, and leaders. For a small company, building an employer brand is vital since you only get one chance to make a great first impression. The initial reaction someone has to your brand may attract, or deter, their interest as a potential employee.
It’s hard to imagine that just over 20 years ago, social media didn’t exist. Now with the popularity of social media sites like LinkedIn, Facebook, and Twitter, social...
How is your company perceived by your employees? Is the environment positive and inspiring? Do they feel as if they are taken care of in return for their hard work and dedication? Although strong client relationships and optimal workflows are paramount to any growing organization, employer branding is crucial for those looking to make waves in their respective industry.
From October 16 to 18, CareerArc will host the EMBARC HR Innovators Summit, an HR conference in Hollywood, Calif. at the W Hollywood hotel. The summit will provide a forum for HR innovators to share and discuss trends, best practices, and disruption in talent acquisition and career transition. Attendees will hear from and interact with HR tech industry luminaries and practitioners who are shaping the future of HR as they share fresh perspectives, lessons learned, and insights into some of the trickiest challenges in today’s changing recruitment landscape.
You must have an online presence if you want to attract top talent—simply because that’s where the applicants are looking for job opportunities. But what does it really mean to “have an online presence” for your employer brand?
With lower unemployment rates than we’ve seen in years, the fight for top talent has gotten fierce. Not only do businesses have to work harder to attract terrific potential employees, but they also have to keep their existing employees. Essentially, you and your HR team have to build a strong employer brand to attract and retain the best people.
By Erin Mathew
In a highly competitive hiring environment, recruitment systems and strategies that you’ve once relied one may no longer be effective. Defense contractor DRS Global Enterprise Solutions (GES), Inc. realized this firsthand when seeking to fill open positions with optimal candidates. The usual job board postings were not cutting it and success—characterized by increased job views and faster placement—required more than a new recruitment platform: it meant improving the organization’s employer brand.