ALC - CareerArc blog

CareerArc Growth Marketing Specialist Shea Kadkhodaian Shares Her Career Story

What was your very first job?

My first job was working as a sales associate in retail. I always enjoyed talking with people and helping them find the perfect product for them, so the retail industry was a perfect fit.

How is your company perceived by your employees? Is the environment positive and inspiring? Do they feel as if they are taken care of in return for their hard work and dedication? Although strong client relationships and optimal workflows are paramount to any growing organization, employer branding is crucial for those looking to make waves in their respective industry.

Many companies understand the value in building and maintaining a memorable and trusted corporate branding strategy. After all, these attributes support shared goals across most business models. Typically, these corporate targets include reaching consumers, driving conversions, and—ultimately—becoming profitable. With that in mind, there is more to a company than what is presented outwardly to consumers in the form of a brand story, product, or service. Behind any solid corporate branding strategy is a committed, quality workforce. Attracting, developing, and maintaining that workforce is crucial to any company’s success in today’s competitive job marketplace. And that is exactly where employer branding strategies come into play.

Class is back in session. It’s time to read up on the latest employer branding research and facts. To help get you started, we’ve rounded up the top five employer...