ALC - CareerArc blog

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Michelle McKinley

Facebook Special Ad Category: What it Means for Your Recruitment Marketing

How to navigate Facebook’s new “Special Ad Category”

In August Facebook announced it would begin requiring all U.S. based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. Selecting this option restricts ad targeting options. Employment advertisers can no longer target by age, gender, zip code, multicultural affinity or options describing protected characteristics. Unfortunately, this includes targeting by company, job title or education.

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My Career Arc – CEO, Robin Richards

CareerArc Chairman and CEO, Robin Richards Shares His Career Journey

What was your first job?

I’ve never really had a job, because I’ve always been my job. My very first job where I employed myself, I figured out how to borrow money for $105 paint sprayer from Sherwin Williams. There was a lot of building going on in Michigan, and I secured a job painting a warehouse. I took a bunch of the guys from the basketball team and we took that little machine and we painted all day. It was great money for a young person, and we had a blast that summer. So that was my first job really.

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