ALC - CareerArc blog

For most people, employer branding is like venturing into the great unknown. There’s no standard template or industry rulebook to follow, and employer brand professionals are often left making their own way through the wilderness. Such was the case for Debra Luna when she first started out with the simple idea to create social media graphics for Paychex’s sales recruiting team. Unbeknownst to her, she was headed in a direction that would change the trajectory of her career as well as the company’s hiring and retention strategy. 

Before they were creating a memorable experience for job candidates, Marta Riggins and Colleen Finnegan were curating unforgettable concert experiences for music lovers. As part of the event marketing team at Pandora, the two were more accustomed to filling opening acts than job openings. As they both transitioned into the employer branding space, moved onto different companies, and partnered again at Instacart, Marta and Colleen have witnessed firsthand just how important a good experience is, regardless of who the audience may be.