ALC - CareerArc blog

Before there was a global employer branding team at Hubspot under People Operations, there was an employer branding team of one sitting under HubSpot Product: Hannah Fleishman. Formerly a media specialist in the HubSpot marketing department, Fleishman was brought over to the Product team to solve a critical hiring challenge. In our conversation, Hannah walks me through her career, how employer branding got started at HubSpot, and how employer branding grew into a mini-marketing team that supports all of HubSpot’s employer brand globally.

As a modern HR professional, you already know the benefits of social recruiting. However, not everyone in your company may understand the perks that come with this recruitment strategy. In order to introduce social media recruitment in a way that convinces internal stakeholders, you must start by framing the idea in a way that non-HR professionals can understand. This is a challenging exercise, but one that is necessary for getting social media recruitment strategies approved at your company. 

The typical HR department sits on a vast amount of data. From recruitment data and career progression data to social media data and sentiment analysis data, data is constantly being collected from a wide range of sources. Unfortunately, for many companies, the process just stops there. However, without processing and extracting information from the data to inform HR decisions, the only good the data is providing is simply taking up space.

CareerArc reviews: CVS Health

For a company that hires about 130,000 employees a year, CVS Health needs to consistently fill its pipeline with the right candidates without having to spend a fortune. With CareerArc, Kerry Noone, director of employer branding and recruitment marketing, can tell a successful ROI story. 

CareerArc reviews: U.S. Bank

As vice president of talent acquisition of the fifth-largest bank in the country, Elley Seifert’s main goal is to find top talent for U.S. Bank. To do so efficiently and effectively, the organization had to make a shift from manual labor to automation. 

Human resources is one of the fastest-growing fields today, with employment of human resource managers projected to grow at a rate of 9% from 2014 to 2024. Despite its popularity, breaking into an HR career is no easy feat. From degrees to certificates to work experience, there are a fair share of requirements that comes when pursuing an HR career path. 

There’s no denying that social media and employee engagement are a powerful combination for businesses to connect and engage with an active audience. In 2018, there were about 243.6 million social network users in the U.S.—about three quarters of the country’s population. This number is projected to grow every year through 2023. While social media can be used to broadcast a company’s employer brand and job opportunities, it can also strengthen employee engagement at a company. 

Human resources is responsible for everything including employment, training, payroll, benefits, and employee relations/ethics. As the heart of every successful business, the profession consistently ranks high on lists of best careers. It is a fast-moving field, and there are a lot of options when choosing a human resources career.