ALC - CareerArc blog

As competition for recruiting top talent continues to grow, more organizations are investing in their employer branding strategy to fully communicate the many benefits of what their companies have to offer. However, building employer brand awareness has its challenges, one of which is in building and maintaining a talent acquisition and marketing partnership.

Many talent acquisition professionals who enlist the branding expertise of their marketing team find a willing and powerful ally, but others can also find their request for collaboration is lost in translation, where both teams are speaking in different languages. So how do you build the mindset required to establish a successful partnership with your marketing team in order to communicate a positive employer brand message?
Talent Acquisition professionals tuned into our “Talent Acquisition + Marketing: Let’s (finally) Be Friends” webinar hosted by Lisa (Chartier) Colella, a leader in employer brand and recruitment marketing to learn the do’s and don’ts of talent acquisition and marketing collaboration.
To help recap this latest CareerArc #talkHR webinar, we’ve highlighted three steps to take in order to build a strong relationship between both departments.  
Watch the webinar >> Talent Acquisition + Marketing: Let’s (finally) Be Friends

For years, companies have focused on keeping their customers happy. Like your customers, your job candidates are one of your biggest assets and can form an impression from the first time they engage with your company. However, applying a consumer-centric approach to your candidate’s journey is often forgotten. In order to attract and retain talent in today’s competitive market, you need to create a positive candidate experience that will be sure to make a memorable impression.

Talent Acquisition professionals tuned into our “Win Candidates, Win Customers: The Consumer-Centric Approach to Candidate Experience” webinar hosted by Brian Smith, Senior Associate at Mercer to learn how to develop a meaningful candidate experience.
To help recap this latest CareerArc #talkHR webinar, we’ve highlighted three of Brian’s approaches towards candidate experience that will help impact your talent pipeline.  
Watch the webinar >> Win Candidates, Win Customers: The Consumer-Centric Approach to Candidate Experience

If you feel like recruiting has become harder throughout the years, you’re not alone. The rules of recruiting have changed making it even more difficult to find top talent. In order to stay ahead of the game, you need to unlock the new rules of recruiting and take your recruiting strategy to new heights.

Recruiting professionals tuned into our “The New Rules of Recruiting: How to Win the Talent Game by Playing the Whole Board” webinar hosted by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding to learn what to do differently in order to secure the best talent in today’s competitive hiring climate.
To help recap this latest CareerArc #talkHR webinar, we’ve highlighted a few winning tips to attract the best candidates.
Watch the webinar >> The New Rules of Recruiting: How to Win the Talent Game by Playing the Whole Board

Social recruiting is the activity of leveraging social media platforms to advertise job openings, recruit candidates, and communicate company culture. With 70% of Americans utilize at least one social media site, there is no denying that companies should be leveraging social media to search for talent.

The majority of talent professionals already do leverage social media: According to the most recent SHRM study on social recruitment, 82% of talent acquisition professionals are using social media to recruit passive candidates. In order to attract top talent recruiting professionals need to develop a winning social recruiting strategy.
This is probably why so many HR leaders and TA professionals tuned into one of our most popular webinar series to date:“Social Recruiting 101: The Must-Know Tactics & Strategies for LinkedIn, Facebook, & Twitter Hiring,” this time hosted by Jon Thurmond, the Mid-Atlantic Regional Human Resources Manager for Team Fishel, who covered the fundamentals of building a social media presence that targets the right job seekers reinforces positive employer brand awareness and positioning.
To help recap the webinar we’ve highlighted the top shared #talkhr tweets from the event.
Watch the webinar >> Social Recruiting 101: The Must-Know Tactics & Strategies for LinkedIn, Facebook, & Twitter Hiring

Creating an employer branding strategy is crucial for recruiting great talent in today’s highly competitive market. One of the top high-tech companies in the world, Dell, shows us which tools and tactics can give you that competitive edge regardless of your company size or industry.

Talent acquisition and recruitment marketing professionals tuned to our 2018 Essentials List: The Must-Have Tools & Strategies To Compete for Top Talent webinar hosted by CareerArc clients Jennifer Newbill, Director of Global Talent Acquisition COE (Center of Excellence) and Amy Winebright, Global Employment Brand Project Manager at Dell, to learn best practices in order to achieve a competitive advantage in the talent market.
To recap this latest CareerArc the #talkHR webinar, we’ve highlighted some of Dell’s essential strategies to create an effective go-to-market toolkit.
Watch the webinar >> Your 2018 Essentials List: The Must-Have Tools & Strategies To Compete for Top Talent

As a talent acquisition or marketing professional, you understand the impact an employer branding strategy has on attracting top talent to your organization. From gaining a competitive advantage to attracting ideal candidates, your employer brand can be the main key to your recruiting success.

Although in some cases, executive leaders may not be aware of the impact their employer brand can have on their talent strategy, let alone be aware of the term “employer branding,” thus making it very difficult to justify the investment needed to launch your employer branding strategy.
Talent acquisition professionals tuned into our World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier hosted by Charlotte Marshall, VP of Digital, Social Media & Employer Brand at Magellan Health to learn how her radically different approach makes exec buy-in much easier.

But how easily are HR and talent leaders gaining buy-in for employer branding? Charlotte polled the attendees and found that over 73% of the audience thought securing this investment was not an easy task at their organization. 
It came as no surprise to us that this was the case, further validating the assumption that educating and convincing executive teams to invest into an employer branding strategy is one of the most common challenges talent acquisition professionals face while trying to grow their recruiting efforts.
In order to recap this latest CareerArc the #talkHR webinar, we’ve highlighted three of Charlotte’s approaches different ways to achieving executive buy-in for your employer branding strategy.
Watch the webinar >> World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier

As the talent market tightens from historic low unemployment, companies are seeking more ways to differentiate themselves and their job opportunities to win high-demand applicants. While competing with additional salary and benefits may attract more, and possibly better-qualified candidates, salary, and benefits may not attract culture-fit, and high-character employees. One way companies like CVS are doing this is by communicating company values on social media.  

Talent acquisition professionals from companies of all sizes tuned into our Recruiting With Purpose webinar hosted by Kerry Noone, Recruitment Marketing and Advertising Director at CVS, to learn what, and what not to do, to confidently recruit with purpose and authenticity on social media.
To help recap the discussion, we’ve highlighted below the top shared #talkHR tweets from the webinar.
Watch the webinar >> Recruiting With Purpose: How to Communicate Company Values to Attract High-Value Hires

Talent acquisition and recruiting professionals traveled to San Francisco, California for the highly anticipated Social Recruiting Strategies Conference that occurred on January 31st to February 2nd. SRSC welcomed talent leaders from across the nation to learn about the latest social recruiting trends, sourcing techniques, and employer branding best practices.
By 9am on Thursday morning, “#SRSC” was already trending on Twitter, so to help recap the conference, we’ve highlighted the top #SRSC tweets and sessions from the event.

2018 marks a fresh start for many talent acquisition professionals and for many that means getting a jump start on a new recruiting and employer branding strategy. If you feel like sourcing talent has become harder to attract and acquire, you’re not alone.

Competition is fierce for recruiting teams. Our recent Employer Branding Study, wherein we surveyed over 1,100 participants, found that only 1 out of 5 people in today’s workforce is an active job seeker.

So what is going to make your company stand out from the rest?
Talent acquisition and recruitment marketing professionals tuned into our Employer Brand Playbook webinar hosted by Carrie Corbin, Head of Talent Attraction, Employer Brand and Diversity Recruiting at American Airlines, to learn how to develop a successful employer branding strategy for 2018 and beyond.
To help recap the discussion, we’ve highlighted below the top shared #talkHR tweets from the webinar.