ALC - CareerArc blog

If you tuned into last month’s Employer Branding 101: No Really, What Is Employer Brand and Why Should I Care? webinar, you learned what it means for an organization to have an employer brand and the importance behind developing a strategy. This month we take a deeper dive into how candidates are learning about your employer brand and how to build tactics to strengthen and expand brand awareness.

Talent acquisition professionals returned for the second and final installment of our webinar series, “Employer Branding 201: There Are Only 12 Ways to Communicate Your Employer Brand (Do You Know Them All?),” led by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding.
To help recap the webinar, we’ve highlighted five of the 12 ways to communicate your employer brand and how each approach affects your organization.

Only 1 in 5 candidates would apply to a 1-star rated company; meanwhile, 4 out of 5 employers doubt the fairness of online reviews. We surveyed over 1,160 adults to learn the causes and costs of a poor employer brand in today’s competitive hiring climate.

508 job seekers and 654 HR and hiring professionals shared their thoughts in the 2017 CareerArc Employer Branding Study. Below is an infographic of the top findings as well as a summary of the top stats from the survey.

According to the U.S. Census Bureau data, the population of millennials has surpassed Generation X, and Pew Research reports they now represent the largest share of the...

With close to 20 million companies in North America, competition is fierce when it comes to hiring top talent. One of the best ways talent acquisition leaders can attract new talent is by differentiating themselves from their competition through employer branding.

This probably isn’t the first time you’ve heard the phrase “employer brand;” companies of all sizes are discussing the value and importance behind developing a strategy. But what does “employer branding” actually mean, and how do you get started?
Talent acquisition professionals tuned into our “Employer Branding 101” webinar hosted by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding. James defined what is, and is not, an employer brand, and covered how to begin developing a strategy that aligns with their company culture.
To help recap the webinar we’ve highlighted the top shared #talkhr tweets from the event.

As competition for new talent continues to grow, talent acquisition professionals are searching for new ways to acquire candidates. However, sometimes the best way to reach new talent is to have candidates come directly to you.

Now, you might be thinking to yourself, “Only big corporations are lucky enough to have candidates reach them organically.” But while the company’s size, budget, and bandwidth have historically pulled in more talent with less effort through sheer brand awareness, today’s top candidates are more selective in finding the right fit for their skills and leadership styles, thus making an employer’s brand messaging and medium more important than size alone.  Essential to gaining this competitive advantage is an effective inbound marketing strategy.  
Talent acquisition and marketing professionals joined our Social Recruiting 201 webinar hosted by Audra Knight (@media2knight), a recruitment marketing and operations leader at Tenable, to learn how to craft and deliver targeted messaging on social media that converts to more qualified candidates.
To help recap the webinar, we’ve highlighted below the top shared #talkHR tweets from the webinar.

Class is back in session. It’s time to read up on the latest employer branding research and facts. To help get you started, we’ve rounded up the top five employer...

ULTA Beauty has emerged as an industry outlier. In a time when many retail companies struggle to keep shop doors open, ULTA Beauty has been growing at a record pace.

On an impressive course to open 500 new stores in five years, ULTA Beauty is set to grow its physical locations by over 70% and add at least 2,500 associates to its existing workforce of nearly 20k in-store employees.
With 100 new stores to staff annually, in addition to staffing existing stores across 47 states, Sean Taylor, Director of Talent Acquisition at ULTA Beauty, looked to ramp up his strategy and technology to meet unprecedented hiring demands, especially during retail’s busiest season of the year—the holidays.

With two billion monthly active users, Facebook continues to dominate the social scene and is fast becoming the largest treasure trove of data for sourcers. However, how many sourcers are actually taking advantage of this gem?

Social Recruiting and Sourcing professionals tuned into our Facebook Sourcing Secrets Webinar hosted by sourcing expert, Todd Davis (@thecandidategen), to learn sourcing tools and hacks for hiring top talent on Facebook.

The topic generated lots of activity on the #talkHR twitter chat, with many attendees sharing some memorable memes and gifs in reaction to some real sourcing secrets Todd divulged during the webcast.
To help recap the webinar, below are those top tweets shared during the event.