Guest Post: By Alex Youdim, Client Success Manager, CareerArc
Alright. The title of this post may be harsh, and admittedly it’s an oversimplification.
Sure, there are several factors out of your control that could explain why a particular social media recruiting campaign does not return job potential candidates on Twitter you expected at that time–such as seasonality, or hyper-niche job openings or fields that lack an audience on social media.
But in my experience, regardless of the industry or job type, usually the real culprit behind unsuccessful recruiting on twitter is the lack of an informed strategy and creativity–the “art” of social strategy often overlooked and yet more crucial than ever to any business use of social media.
Below is an example of how we helped one of our clients generate a surprising amount of applicants through one Twitter recruiting campaign, with a bit of creativity and iteration. But first, before we talk strategy, let’s talk about the main building block to any Twitter campaign–the hashtag.