Healthcare organizations—whether they are independent medical practices, large consolidated medical groups, or hospitals—are facing increasing pressure from consumers, payers, and regulators. To survive, they need to attract and maintain patients to ensure your practice’s wellbeing and revenue cycle. Marketing is an essential part of these efforts.
The best lawyers are strategic. They have a vision of where they’re going with a case, and then they build a roadmap. You would never waste thousands of dollars purchasing unnecessary medical records, deposing irrelevant experts, let alone file a case that wasn’t recoverable.
A social media presence is a must for any business, your law firm included. More than 70% of Americans rely on various social media platforms for information, referrals, and shopping, in addition to its original purpose: connecting with friends and loved ones. That’s why it is an essential part of our Amplify solution.
Stop us if you’ve heard this one: if you want your law firm to compete for more prospective clients, you can’t afford to ignore your digital marketing. More and more legal consumers are choosing to look online for legal advice, choose a firm, or even attempt to handle the early portion of their case on their own. If you don’t have a solid online marketing strategy, chances are those legal consumers are going to be choosing your competitors over you when they finally realize they need legal services.
You might be unfamiliar with the term “programmatic advertising,” but that doesn’t mean that these targeted ads are new to you. Most people have become accustomed to seeing programmatic ads on their search browsers, streaming platforms, and social media accounts. You might not know the term, but you know these paid ads when you see them.
If your firm saw an unexpected dip in traffic in 2021, you’re not alone. Google released a new algorithm update that negatively affected many “your money, your life” (YMYL) websites. YMYL sites cover legal, tech, medical, and financial services and content.
PPC is one of the most popular tactics in legal marketing, but it is also a tactic that receives a lot of flak because of how complicated it can get, and how quickly it can burn a hole through your pocket if you aren’t careful.
Email marketing is underappreciated by most law firms and businesses. However, when email campaigns are thoughtfully built, they are remarkably powerful. Consider these facts:
With more than 500 million users, LinkedIn is one of the largest social media networks on the web. Whether you’re looking for new employees or trying to find new clients, your law firm should be utilizing this platform.
Pay-per-click advertising, or PPC, is a popular advertising tactic for many law firms. Yet, many are skeptical (and rightly so) about getting leads at a reasonable return on investment through PPC.