If you’re not familiar with search engine optimization (SEO) best practices, you may never have considered how your headlines influence your organic search rankings or blog performance. Instead, you’ve probably done your best to write clever, engaging headers that you hope will resonate with your readers. But even the most brilliant headline might never be read if it isn’t properly optimized for search.
If you’re like us, you’re sick of click-bait and sales-driven personal injury marketing blogs that make big promises but offer few solutions.
If the social media juggernaut Facebook is ever going to slow down, it won’t be in 2021. According to their 2020 fourth-quarter report, there are an average of 1.84 billion daily active Facebook users, 2.8 billion monthly active users, and an increase of 11% and 12% year over year.
You probably remember the rules prohibiting misleading statements and solicitation from your law school professional responsibility classes and MPRE prep. However, when was the last time you or your law firm took a good look at your state’s attorney advertising rules?
Growth strategies are vital to the ongoing success of your law firm, especially when you run a small law firm or medium-size law firm. However, most law schools don’t focus on the business of law, and it’s likely that you’ve never considered your approach to growth. After all, you’re busy practicing law and representing your clients.
You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it is. Done well, a law firm brand creates a memorable picture of your firm, builds trust with current and potential clients, and helps your firm stand out in the legal industry. So how do you effectively manage your brand and develop a brand identity?
Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has named LaFleur Marketing as one of the 2020 Best and Brightest Companies to Work For in the nation. Established in 2014, LaFleur is a growing marketing agency located in Grand Rapids, Michigan that serves clients nationwide. This is the second consecutive year LaFleur has received this recognition. The award was announced November 12, 2020.
You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your brand needs to succeed online?
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common.
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large number of irrelevant clicks, which will waste time and money and destroy your ROI (return on investment).