Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of your original website and other marketing initiatives.
Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to accomplish all your tasks online. You want to undertake a bathroom remodeling project, so you go online to research local contractors.
H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other punishments. Unfortunately, too many marketing agencies don’t understand or respect how serious the regulatory environment is for these industries.
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do they matter?
Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics and budget don’t align with the cyclical nature of your practice, you may be wasting time and resources.
At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West Michigan Environmental Action Council (WMEAC), and we also helped the Humane Society of West Michigan prepare for their “Empty the Shelters” event.
Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place?
Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority. Further, 56% of North American businesses want to improve the efficiency of their sales and marketing funnels. However, 61% of those surveyed noted that generating traffic and leads are one of their biggest challenges.
Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them lack the skills and knowledge they need to make educated decisions about their care and insurance options. It’s no surprise that many of them head to our favorite resource for answers: the internet.
Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my era of PJ Masks, The Lion Guard, and Paw Patrol is coming to a blissful end as he’s now reached the age of Pokémon cards and video games.