Human-centered, data-driven strategy beats tactics every time
Jump to:
• The basics of marketing strategy
• Your strategies should be human-centered
• Data, when used wisely, bolsters the human experience
Making Sense of Google’s Recent AI Announcements
Google’s been busy. Over the last few weeks, the company made a series of notable announcements at both Google I/O and Google Marketing Live, its annual developer and ad-focused conferences. And there was one common theme: generative AI.
How to make the most of your data in a post-Google Universal Analytics world
Google did it again: How recent algorithm updates are affecting your website
Throughout 2022, Google published 10 different updates to its search engine algorithms throughout 2022, including two core updates in May and September. As is often the case, these updates sent a lot of marketers and businesses scrambling to respond as they saw previously successful webpages tumble down the rankings.
Success stories: How to leverage your firm’s social proof
There’s a good chance that you consider “word of mouth” one of your company’s top lead generators. That’s because humans are pack animals. Research shows that when humans weigh difficult decisions, they find assurance and security in other people’s opinions. We all tend to think that if other people have used a product and service, and are happy with it, it’s probably a good option for us too.
AI marketing: What it is and when you should use it
It feels like everyone is talking about AI lately. Whether it’s ChatGPT writing ads in the voice of Ryan Reynolds or Lensa creating portraits of your friends on social media, generative AI is getting a lot of attention. And a lot of people are speculating that AI will simplify a lot of tasks—including marketing tasks.
LaFleur Marketing Named One of America’s Fastest-Growing Private Companies in 2022 by Inc. 5000
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10 minutes with Web Developer and Accessibility Specialist, Jon Olson
In celebration of Disability Pride month, we sat down with LaFleur’s in-house accessibility specialist, Jon Olson, to discuss how accessibility impacts web design and development, his passion for accessible websites, and what people need to know about ADA-compliant websites.
First-party vs. third-party cookies: Legal marketing in a “cookie-less” world
If your law firm runs any kind of paid advertising, the success of your campaigns almost certainly depends on third-party cookies. By the end of 2023, that will all change.
The best SEO for law firms: Don’t ignore your link-building strategy
Even if you’re not a digital marketing pro, you’re probably familiar with search engine optimization (SEO). You may even pay attention to your law firm’s top keywords, keep track of which pages are ranking on the first page of Google’s search results, and do some keyword research of your own to identify new topics to blog about.