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Every business wants to scale and grow. But trying to grow your marketing program without a clear, data-driven plan is like driving cross-country without a map: inefficient, risky, and a potential drain on resources.
Even if you’re not a digital marketing pro, you’re probably familiar with search engine optimization (SEO). You may even pay attention to your law firm’s top keywords, keep track of which pages are ranking on the first page of Google’s search results, and do some keyword research of your own to identify new topics to blog about.
Stop us if you’ve heard this one: if you want your law firm to compete for more prospective clients, you can’t afford to ignore your digital marketing. More and more legal consumers are choosing to look online for legal advice, choose a firm, or even attempt to handle the early portion of their case on their own. If you don’t have a solid online marketing strategy, chances are those legal consumers are going to be choosing your competitors over you when they finally realize they need legal services.