lafleur maia

Posts about:

Digital Marketing

Digital Marketing

LSA vs. PPC: What’s the difference and how to choose the best ad strategy for your firm

Online advertising has changed how law firms connect with potential clients. But with more platforms and ad types than ever, it’s easy to feel overwhelmed. Should you run Google Local Services Ads (LSAs) as part of your advertising strategy? What about traditional pay-per-click (PPC) campaigns?

The short answer: It depends on your goals, your practice area, and how much control you want over your marketing strategy. Let’s break it down.

Bob Flavin
Read More
Digital Marketing, Content Marketing

Success stories: How to leverage your firm’s social proof

There’s a good chance that you consider “word of mouth” one of your company’s top lead generators. That’s because humans are pack animals. Research shows that when humans weigh difficult decisions, they find assurance and security in other people’s opinions. We all tend to think that if other people have used a product and service, and are happy with it, it’s probably a good option for us too.

Leigh Ebrom
Read More