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Digital marketing strategy can get expensive fast. And when your data doesn’t make sense—or worse, when there are no numbers at all—you’re flying blind. That’s how “strategies” start running on vibes and gut feeling instead of actual outcomes. The solution? Clear, consistent ROI tracking.
Online advertising has changed how law firms connect with potential clients. But with more platforms and ad types than ever, it’s easy to feel overwhelmed. Should you run Google Local Services Ads (LSAs) as part of your advertising strategy? What about traditional pay-per-click (PPC) campaigns?
The short answer: It depends on your goals, your practice area, and how much control you want over your marketing strategy. Let’s break it down.
Local SEO for law firms isn’t about convenience or vanity metrics—it’s about survival. In today’s hyper-competitive legal landscape, legal consumers don’t pick attorneys at random; they search with a very specific intent. They’re not casually browsing—they’re urgently seeking solutions. They need help now, and they’re looking locally. If you’re not visible exactly when and where these clients are searching, you’re effectively invisible.
Digital advertising has transformed how businesses reach and engage their audiences. With the promise of precise targeting and measurable results, Google Ads campaigns are an essential part of any marketing strategy. However, the reality is that many businesses invest heavily in Google PPC without achieving a meaningful return on investment (ROI).
Traffic across the internet is down, according to many sources. But, some websites, ours included, are finding that conversions are increasing. This seems to run against the traditional SEO-first model that many marketing agencies have touted for over a decade: longtail keywords → increased traffic → increased conversions → more clients.
In the rapidly evolving world of digital marketing, it’s more important than ever to know how your potential clients are interacting with your brand. Whether you’re a business owner, a marketing manager, or part of a team within a professional services firm, understanding and optimizing the client journey is key to driving growth, nurturing relationships, and achieving long-term success.
PPC is one of the most popular tactics in legal marketing, but it is also a tactic that receives a lot of flak because of how complicated it can get, and how quickly it can burn a hole through your pocket if you aren’t careful.