What is data-driven marketing?
Data-driven marketing transforms raw data into actionable insights, helping businesses like yours make smarter, more impactful decisions. It takes every click, swipe, and interaction and transforms those data points into improved return on investment (ROI) and higher performance metrics.
How AI psychopaths and real-time data can strengthen your human leadership
I had the honor of presenting at the Grand Rapids Chamber’s CEO Summit 2024, where we delved into the exciting intersection of human leadership and artificial intelligence (AI). For those who couldn’t make it or want a recap, here’s a rundown of what we discussed and why it’s so crucial for modern leadership.
What the 2024 Google API leak means for you: A breakdown for law firms and business owners
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Caveat: We’re still learning
The timeline of the API leak
What’s in the Google API leak?
Does this mean I need to change everything about my SEO strategy?
What does the Google API leak mean for small- to mid-sized businesses and law firms moving forward?
LaFleur Marketing: Your trusted marketing technology partner
How to grow a law firm using data: Leveraging law firm KPIs
Assessing the risks of fair lending target marketing
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Bringing design thinking education to local students
Tips for law firm website design
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• The power of storytelling
• Design and a seamless user experience
• Leveraging data for success
• Start creating a successful website today
Search gets social, AI gets smarter: Recapping 2023’s innovations to help you plan for 2024
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• SGE: Search is becoming more social and interactive
• EEAT: Google prioritizes first-person experience
• AI is a powerful tool, but poses challenges
• Regulatory bodies and digital platforms are starting to impose rules about AI
• What will search and AI look like in 2024?
Orchard Insights joins the LaFleur One organization
Merger brings a modernized approach to market research in the West Michigan tech and digital space
GRAND RAPIDS, MI (August 16, 2023) – Orchard Insights, a market research firm based in Chicago, has joined the LaFleur One organization and will now operate as a sister company to LaFleur Marketing.