lafleur maia

Artificial intelligence (AI) is transforming the marketing world, creating opportunities to connect with customers in smarter, faster, and more personalized ways. For businesses in highly regulated industries like healthcare, financial services, and law, AI poses both opportunities and challenges. AI can create efficiency and upskill employees’ marketing capabilities, but the risks of compliance missteps—such as regulatory penalties, reputational damage, and data breaches—are very real. 

I was sitting at a table with some of the most respected leaders in the industry, talking about business intelligence and digital transformation. Our conversations crystallized for me the urgent need to bring the power of AI and analytics to the legal industry.  

The future of legal analytics: Insights from ThoughtSpot’s executive dinner 

In the heart of Manhattan, industry leaders gathered for the first TSE Embed Dinner to discuss the convergence of artificial intelligence and embedded analytics. The setting couldn’t have been more appropriate. As the world’s only three-Michelin-starred vegan restaurant, Eleven Madison Park exemplifies how innovation and transformation can redefine industries.  

Digital advertising has transformed how businesses reach and engage their audiences. With the promise of precise targeting and measurable results, Google Ads campaigns are an essential part of any marketing strategy. However, the reality is that many businesses invest heavily in Google PPC without achieving a meaningful return on investment (ROI). 

Scalable marketing is essential for organizations focused on sustainable growth. The rate at which your company grows will almost never match the rate of change of your technical needs. Without a thoughtful strategy, many find themselves constrained by vendor lock-in, inefficient systems, or an unclear data strategy—all of which are barriers to growth. 

As organizations grow, their marketing operations often struggle to keep pace. Leaders in financial services and other large enterprises know the pain of outdated systems: the marketing campaigns that looked good on paper can become a burden when they need to be replicated across multiple markets and channels. Scaling isn’t just about increasing capacity—it’s about creating agile, sustainable systems that flex as needs evolve. 

Content marketing has always been about reaching people where they are, with the right message, at the right time. In the era of artificial intelligence (AI), that includes appearing in Google and Bing’s AI overviews and connecting with your audience on platforms like ChatGPT and PerplexityAI. Consumer habits are changing, and many people are now skipping the traditional search engine altogether.  

The evolution of search and conversions 

Traffic across the internet is down, according to many sources. But, some websites, ours included, are finding that conversions are increasing. This seems to run against the traditional SEO-first model that many marketing agencies have touted for over a decade: longtail keywords → increased traffic → increased conversions → more clients.  

The rise of artificial intelligence (AI) in marketing has sparked a wave of excitement—and, unfortunately, misconceptions. Many decision-makers are lured by the idea that AI can act as an “easy button” to solve their marketing challenges quickly and with little human oversight. But, as with many things that seem too good to be true, the reality is much more nuanced. 

Your client journey: A roadmap to marketing success 

In the rapidly evolving world of digital marketing, it’s more important than ever to know how your potential clients are interacting with your brand. Whether you’re a business owner, a marketing manager, or part of a team within a professional services firm, understanding and optimizing the client journey is key to driving growth, nurturing relationships, and achieving long-term success.