Making Online Advertising More Relevant to Customers
Web advertising has been evolving ever since companies started trying to generate sales online. As web users gain experience and their surfing habits evolve,...
Posts about:
Design & Messaging (9)
Brevity Remains Best
If I had more time, I would have written you a shorter blog post. That’s my twist on a famous quote credited to everyone from Mark Twain to Voltaire (replace “blog...
How Google Instant Preview Will Change Paid Search
The latest in Google’s ongoing series of innovations was announced last week with the launch of Google Ad Instant Preview. This extension of their innovation strategy...
Customer Experience: The Other Side of Loyalty
In a 2010 study, Jupiter Research cited that 75 percent of American consumers belong to at least one loyalty program. These programs can promote brand consideration...
QR Codes: The Missing Link
You’ve probably seen a QR Code before but never took notice of those innocuous square barcodes that appear on everything from product packaging to movie cutouts. While...
Monitoring the Effectiveness of Your Applications
Applications and websites are often developed around the needs and beliefs of internal company employees. These ‘business requirements’ are based on internal employees’...
Google Instant: Raising the Bar on Search Engine Optimization
Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search...
Monitoring the Health of Your Applications
Software development involves many different stages of development before the application is deployed. This process, however, does not end after deployment. Regardless...
Selling Web Budgets
Forrester recently identified “five mistakes to avoid when asking for Web customer experience funding,” certainly a good reminder.
- Letting people think the current...
Google’s Entrée into Behavioral Marketing
Google announced today that they will begin a test of behavioral targeting through their AdSense network. This will be a significant change in how advertisers can use...