Siri Puts a Second "S" in SEO, Part 2
In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience.
In this second...
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Design & Messaging (8)
Direct Response Marketers can toss the Law of Diminishing Returns
In direct response marketing, traditional logic dictates the more you can customize a message to reflect what you know about that customer, the better the results.
In...
Siri Puts a Second "S" in SEO, Part 1
If you have watched TV or touched the web in the past 3 months, you’ve probably seen the iPhone 4S, which boasts an intelligent “personal assistant” named Siri. Siri is...
Siri Puts a Second "S" in SEO, Part 1
If you have watched TV or touched the web in the past 3 months, you’ve probably seen the iPhone 4S, which boasts an intelligent “personal assistant” named Siri. Siri is...
Re-examining Our Image of the Black Friday Shopper
Several years ago, we defined the prototypical shopper as a woman with a family, two and a half children and a dog, living in suburban house with a minivan. On Black...
Building Brands through the Social gGraph
The adage that a company does not define their brand but customers do is still an immutable truth. Brands can try to dictate what they stand for, but ultimately they...
Information Overload? Who Wants Pie?
They say that we only use about 10% of our brain. That’s just a myth, but regardless of the percentage, mine is at capacity today. It feels like that pink pie chart on...
Customer Experience: The Other Side of Loyalty—Part 2
Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the...
5 User Experience Myths
Recently we submitted a webpage mockup to a client who responded, “will all my content fit above the fold?” No, we said, and that’s okay. Here’s why it’s okay to flout...
Web 3.0: A Step Forward for Online Learning?
One of the main obstacles we encounter when beginning a new eLearning project at leading organizations is outdated infrastructure and equipment. We find ourselves (out...