ALC - Trellist

A few days ago, Microsoft made it official – it is killing off the Internet Explorer brand. The move is understandable, as IE is a brand with baggage and bad...

It’s no secret that, after years of predictions, we have reached the era of mobile Internet. In 2014, comScore, a leader in digital big data, reported that more than...

TEST Mobile device use is increasing at a staggering rate—one look around just about any setting will confirm this. People are more connected than ever, and by 2018,...

Scribewise, a division of Trellist Marketing and Technology, develops and executes content marketing strategy and solutions. Scribewise is an outsourced newsroom that...

Without question, social technologies rank among the most disruptive trends in business and culture in the 21^st Century. So disruptive, in fact, it could prove to be...

iBeacons are all the rage right now and rightfully so. “What the heck is an iBeacon?” you ask. Great question. If it wasn’t obvious by the “i” in the name, iBeacon...

When did your organization make the move from practicing Social Media to practicing Social Business? In most cases, you can’t say when it happened. But it has.

Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

I’d say his statement is only partially true. When the rules are...

The ubiquity of digital devices and mobile technology is helping to redefine the traditional definitions of content across the professional landscape.

One place where...

With a forecast from Forrester Research predicting that 78% of active US email users will view their inboxes via mobile clients by 2017, the question isn’t whether or...