Is Your Marketing Any Good? 3 Simple Rules to Find Out
Anything worth doing is worth doing well. It’s great advice…but how does one measure “well”? A quick Google search on the subject will deliver exhaustive lists of “The...
Posts by:
Renee Cohen
What Marketing Automation Can’t Automate
We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing...
Creating Dynamic Content That Gets People Talking
Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.”
I’d say his statement is only partially true. When the rules are...
The Yin and Yang of Content Marketing: Which One Are You Missing?
“Content marketing” has been part of the savvy marketer’s vocabulary for years. It’s touted as the savior for any marketing plan – increase website traffic, improve...
Re-examining Our Image of the Black Friday Shopper
Several years ago, we defined the prototypical shopper as a woman with a family, two and a half children and a dog, living in suburban house with a minivan. On Black...