ALC - Trellist

Our post was first published by PR Daily... The practice of public relations is not what it used to be. In the past, great care and effort went into wordsmithing and...

Neil's post was originally published by Social Media Today...

Buzz. Buzz. Buzz. When it comes to social listening technology, there's plenty of it. And there's no...

Truth: Logic rarely spurs action.

And yet, more and more, we (marketers) are focused on metrics. We rack our brains trying to figure out how to move prospective...

Sprinklr – the world’s most complete enterprise social technology – just announced a whopping $46 million in new funding at a valuation of more than $1 billion,...

A few days ago, Microsoft made it official – it is killing off the Internet Explorer brand. The move is understandable, as IE is a brand with baggage and bad...

It’s no secret that, after years of predictions, we have reached the era of mobile Internet. In 2014, comScore, a leader in digital big data, reported that more than...

TEST Mobile device use is increasing at a staggering rate—one look around just about any setting will confirm this. People are more connected than ever, and by 2018,...

Scribewise, a division of Trellist Marketing and Technology, develops and executes content marketing strategy and solutions. Scribewise is an outsourced newsroom that...

Without question, social technologies rank among the most disruptive trends in business and culture in the 21^st Century. So disruptive, in fact, it could prove to be...

iBeacons are all the rage right now and rightfully so. “What the heck is an iBeacon?” you ask. Great question. If it wasn’t obvious by the “i” in the name, iBeacon...