ALC - CareerArc blog

Launching an employer branding strategy next year is a top priority for many talent acquisition professionals. Re-energizing your strategy can be challenging enough, let alone trying to jump over roadblocks that can prevent you from expanding your talent efforts. So how do you deal with roadblocks like not having an employee value proposition or not having buy-in from your executives?

Talent acquisition professionals tuned into our 2018 Kickstart: Re-Energize Your Employer Brand Strategy – An Interactive Workshop webinar hosted by Rayanne Thorn, VP of Marketing at Dovetail Software, to learn how to achieve employer branding success.
To help recap the webinar, we’ve highlighted three top perceived employer branding blockers and how to overcome these barriers.

If you tuned into last month’s Employer Branding 101: No Really, What Is Employer Brand and Why Should I Care? webinar, you learned what it means for an organization to have an employer brand and the importance behind developing a strategy. This month we take a deeper dive into how candidates are learning about your employer brand and how to build tactics to strengthen and expand brand awareness.

Talent acquisition professionals returned for the second and final installment of our webinar series, “Employer Branding 201: There Are Only 12 Ways to Communicate Your Employer Brand (Do You Know Them All?),” led by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding.
To help recap the webinar, we’ve highlighted five of the 12 ways to communicate your employer brand and how each approach affects your organization.

Only 1 in 5 candidates would apply to a 1-star rated company; meanwhile, 4 out of 5 employers doubt the fairness of online reviews. We surveyed over 1,160 adults to learn the causes and costs of a poor employer brand in today’s competitive hiring climate.

508 job seekers and 654 HR and hiring professionals shared their thoughts in the 2017 CareerArc Employer Branding Study. Below is an infographic of the top findings as well as a summary of the top stats from the survey.

According to the U.S. Census Bureau data, the population of millennials has surpassed Generation X, and Pew Research reports they now represent the largest share of the...

With close to 20 million companies in North America, competition is fierce when it comes to hiring top talent. One of the best ways talent acquisition leaders can attract new talent is by differentiating themselves from their competition through employer branding.

This probably isn’t the first time you’ve heard the phrase “employer brand;” companies of all sizes are discussing the value and importance behind developing a strategy. But what does “employer branding” actually mean, and how do you get started?
Talent acquisition professionals tuned into our “Employer Branding 101” webinar hosted by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding. James defined what is, and is not, an employer brand, and covered how to begin developing a strategy that aligns with their company culture.
To help recap the webinar we’ve highlighted the top shared #talkhr tweets from the event.

As competition for new talent continues to grow, talent acquisition professionals are searching for new ways to acquire candidates. However, sometimes the best way to reach new talent is to have candidates come directly to you.

Now, you might be thinking to yourself, “Only big corporations are lucky enough to have candidates reach them organically.” But while the company’s size, budget, and bandwidth have historically pulled in more talent with less effort through sheer brand awareness, today’s top candidates are more selective in finding the right fit for their skills and leadership styles, thus making an employer’s brand messaging and medium more important than size alone.  Essential to gaining this competitive advantage is an effective inbound marketing strategy.  
Talent acquisition and marketing professionals joined our Social Recruiting 201 webinar hosted by Audra Knight (@media2knight), a recruitment marketing and operations leader at Tenable, to learn how to craft and deliver targeted messaging on social media that converts to more qualified candidates.
To help recap the webinar, we’ve highlighted below the top shared #talkHR tweets from the webinar.

Class is back in session. It’s time to read up on the latest employer branding research and facts. To help get you started, we’ve rounded up the top five employer...

At 6,163 store closures and counting, 2017 is already one of the worst years on record for closures at the six-month mark, second only to 2008 during the start of the Great Recession.

However, 2017 is expected to breeze past that record and hit a new low for retail shops and the many retail workers who have already begun to bear the brunt of the fallout. 
Below are the 27 surprising facts and predictions of what has become known as the “Retail Apocalypse.”